Flanders' Agricultural Marketing Board (VLAM)

VLAM, Flanders' Agricultural Marketing Board, is a non-profit organisation promoting the sale, the added value, the consumption and the image of products and services of the Flemish agriculture, horticulture, fishery and agro-alimentary sector in Belgium and abroad. It is commissioned by the agrofood business community and by the Flemish government and cooperates actively with as many links in the food chain as possible.

What we do:

  • Market research
  • Market information
  • Marketing and promotion programmes on the domestic market
  • Export marketing and promotion
  • Export market development

Who we work for:

VLAM works for different product categories in the agrofood sector:

  • Meat (pork - veal – beef – poultry)
  • Dairy products
  • Fruit, vegetables and potatoes
  • Horticultural products
  • Fishery products
  • Bakery products
  • Beer
  • Organics
  • Regional products - local and EU-quality schemes (PDO-PGI-TSG)

Our campaign areas:

  • Domestic market (mainly B2C)
  • Export markets (B2B)

Contact us

VLAM Flanders’ Agricultural Marketing Board
Koning Albert II-laan 35
1030 Brussels Belgium

Email: vlam@vlam.be

Website: www.vlam.be


Frans De Wachter
Frans De Wachter,Director General





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