The Deutsches Weininstitut (DWI, or German Wine Institute) is the common marketing organization of the whole German wine industry. The main task is to promote the quality and the sales of wines from all German wine growing regions domestically and abroad.
What we do:
The marketing measures include for example market research, market reporting, consultation on exports, the execution of image campaigns, the creation of advertising and informational materials, general PR and press work, sponsored tours of the wine growing regions for opinion-makers, participation in trade fairs and exhibitions, the execution of DWI-branded events and participation in events from partners, as well as training sessions and seminars. The primary target audience are the media, retailers, the restaurant industry and consumers. Currently the DWI is active on 13 foreign markets and within Germany.
Who we work for:
The German Wine Institute is working on behalf of the interests of the whole German wine industry. Its business operations are supervised by the Deutscher Weinfonds (DWF, or German Wine Fund). The German Wine Fund is a publicly funded institution established by law and falling under the oversight of the German Federal Ministry of Food and Agriculture.
Our campaign areas:
Focus is laid on promoting the quality, uniqueness and diversity of the wines of Germany’s 13 wine-growing with special emphasis on grape varieties which are typical for some regions of Germany like Riesling, Spätburgunder & Co. Other campaign areas are wine tourism, wine culture and tradition as well as the young, modern and dynamic wine country Germany.
Deutsches Weininstitut GmbH
Platz des Weines 2
55294 Bodenheim, Germany
Phone: +49 6135 9323-0
Fax: +49 6135 9323-110