Agriculture and Horticulture Development Board (AHDB)



The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers and others in the supply chain and managed as an independent organisation (independent of both commercial industry and of Government). Our purpose is to make our agriculture and horticulture industries more competitive and sustainable through factual, evidence-based advice, information and activity.

What we do:

  • Research & development programmes;
  • Farm-level knowledge transfer programmes;
  • Market information ;
  • Export market development and domestic marketing activity;
  • Awareness raising campaigns

Who we work for:

Our delivery of support services to levy payers is focused through six branded operating divisions:

  • Pig meat in England – branded as AHDB Pork
  • Milk in Great Britain (GB) – branded as AHDB Dairy
  • Beef and lamb in England – branded as AHDB Beef & Lamb
  • Commercial horticulture in GB – branded as AHDB Horticulture
  • Cereals and oilseeds in the UK – branded as AHDB Cereals & Oilseeds
  • Potatoes in GB – branded as AHDB Potatoes

Our campaign areas:

  • Around £4m annually spent on marketing promotional activities in the UK through:
  • Promoting farm quality assured products to help maintain consumer confidence and/or to trade shoppers up;
  • Promoting health and nutrition benefits at a category level to reinforce purchase decisions;
  • Growing skills for chip shop businesses to reverse decline;
  • Around £1m annually spent on market access and development in the EU and third countries.

Contact us

Agriculture and Horticulture Development Board
Stoneleigh Park
Kenilworth, Warwickshire

Phone: (+44) 0247 669 2051


Peter Hardwick
Peter Hardwick, Head of Trade Development