Developing multi-country promotion programmes is a key issue for CDL members. CDL members are convinced of the advantages of pooling resources and joining efforts as a way to amplify their promotion activities. In line with this conviction, they keep on exploring possible further collaboration with one another. As a result, several multi-country promotion programmes have already been launched.
No doubt that the new horizontal regulation newly entered into force in December 2015 will encourage the CDL members to further explore possible synergies and discover areas where they could jointly work on new promotion strategies.
CONFERENCE PEARS FOR ALL SEASONS AND ALL TASTES
NL & BE program targeting DE- NL - BE
BtoBtoC campaign : Trade press/tastings/PR 2012-2014
MILK, A FORCE OF NATURE
Internal campain - TV-magazines - online
7 countries involved (NL-FR-DK-AU-IRL-N_IRL-BE) 2013-2015